About Daily-Need

Our Background

Helping you feel better about your body and your life

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Our Story

From a Mustard Seed
to an Oak Tree

The story of Daily-Need Group can be compared with a mustard seed that germinates and grows to become an OAK tree. It all started as Daily-Need Chemist through the dream of Otunba (Dr.) Matthew Oyin Jolayemi, OFR in 1970, at 134, Nnamdi Azikiwe Street on Lagos Island.

After two years of trading, manufacturing of cosmetics started in Surulere and the first product — PAULINA BEAUTY CREAM — was manufactured on the 19th November 1972, whilst pharmaceuticals were added the following year with the production of Penicillin Ointment.

The Organisation made a giant stride in 1974 by moving into its factory on Plot 10, Unity Close, Off Ladipo Street, Matori — which it still occupies today. That same year, Daily-Need Toothpaste was launched into the market for the first time.

On 29th June 2007, the administrative Head Office moved to its modern edifice. Today, Daily-Need Group is a market-driven organisation sensitive to the yearnings of the ordinary Nigerian, with a solid foundation for future growth and a vision to be one of the best three in the industry.

Daily Need Group
Our Journey

Over Five Decades of Growth

1970
Daily-Need Chemist Founded
Otunba (Dr.) Matthew Oyin Jolayemi, OFR opens Daily-Need Chemist at 134, Nnamdi Azikiwe Street, Lagos Island.
1972
First Product — PAULINA Beauty Cream
Manufacturing of cosmetics begins in Surulere. PAULINA BEAUTY CREAM is launched on 19th November 1972 — our very first manufactured product.
1973
Pharmaceuticals Division Launched
The foray into pharmaceuticals commences with the production of Penicillin Ointment, marking the beginning of our pharmaceutical manufacturing legacy.
1974
Matori Factory & Daily-Need Toothpaste
A landmark year — the company moves into its factory at Plot 10, Unity Close, Off Ladipo Street, Matori, and Daily-Need Toothpaste is launched for the first time.
1991
Honorary Doctorate — Chairman Recognised
Otunba (Dr.) M. Oyin Jolayemi is awarded an Honorary Doctorate Degree in Business Administration by Kensington University, USA.
2007
New Administrative Head Office
On 29th June 2007, the administrative Head Office moves from 24 Origiri Street, Lagos Island to its modern edifice.
Today
A World-Class Manufacturing Group
Over 20 product categories across three subsidiaries — Daily-Need Industries, DNI Personal Products Ltd, and Oyin Industries Ltd — serving Nigeria and beyond.
Vision & Mission

We Are Unique

Vision

To be a world-class manufacturing company producing premium daily need brands that command market leadership in their respective categories.

Mission

Our desire is to create a positive impact on the health of our nation while making available premium brands to the society — also creating an enabling environment where our workforce is motivated to engage in unorthodox thinking at critical times, while we carry along our distributors as stakeholders.

Core Values

Quality
Integrity
Transparency
Our Subsidiaries

Our Brands

A world-class manufacturing company producing premium daily need brands that command market leadership in their respective categories.

Pharmaceuticals

Daily-Need Industries

Our flagship subsidiary manufacturing a comprehensive range of pharmaceutical products — tablets, capsules, syrups, ointments, and more — all under strict GMP conditions.

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Foods

Oyin Industries Ltd

Manufacturers of the renowned Suppy Beef & Chicken Seasoning — a trusted flavour brand in Nigerian kitchens, produced to the same quality standards as our pharmaceutical line.

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Personal Care

DNI Personal Products Ltd

Makers of the iconic Daily-Need Toothpaste and a growing range of personal care and hygiene products focused on innovative ingredients for everyday wellness.

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How We Work

Our Processes

Our systems and processes have been developed to incorporate Total Quality in every aspect of our business — from the identification of customer requirements to the final satisfaction of those requirements and beyond.

We achieve this through the implementation of current Good Manufacturing Practice and Good Housekeeping in line with NAFDAC, WHO, and International Quality Standards.

01
Quality Raw Material Sourcing
Raw materials are sourced only from approved suppliers and tested to confirm they meet our specifications before use in production.
02
Production
Materials are dispensed in the right proportions, mixed in the right way and time, and packaged under strict GMP conditions.
03
Quality Control & Assurance
QA staff monitor every stage. In-process control checks run throughout manufacturing and packaging. Products are tested in our well-equipped laboratories by qualified analysts.
04
Good Maintenance
Our facility and equipment are maintained to GMP standards, ensuring consistent production conditions at all times.
05
Warehousing
Finished products are stored under appropriate conditions to maintain quality and stability until distribution.
06
Distribution
Products are distributed nationwide via trusted third-party logistics and our network of competent distributors.

GMP Pharmaceutical Manufacturing

  • ✓ Dispensing of right materials in right proportions
  • ✓ Mixing in the right way and time
  • ✓ Proper packaging of finished products
  • ✓ QA staff on-line throughout the entire process
  • ✓ In-process control checks at every stage
  • ✓ Lab testing by qualified QC analysts before release
  • ✓ Stability testing under various storage conditions

Certified & Regulated By

✓ NAFDAC ✓ WHO-GMP ✓ ISO 9001:2015 ✓ SON ✓ USFDA cGMP Standards
Daily Need Group
Our Founder

About the Chairman

Otunba (Dr.) M. Oyin Jolayemi, OFR

Daily Need Group
Honorary Doctorate
Business Administration
Kensington University, USA — 1991

Otunba (Dr.) M. Oyin Jolayemi is a very successful industrialist with over three decades of business experience. He is well informed of the intricacies of business and finance and has since 1972 made substantial investments in manufacturing. Widely respected in the business and financial world, he was awarded an Honorary Doctorate Degree in Business Administration by Kensington University (USA) in 1991. He has travelled far and wide across the world including Japan, Germany, the United Kingdom, the U.S.A., the Middle East, and the Far East which has greatly broadened his exposure in Industrial Management.

The foundation of this global perspective was laid in 1953 when a 13-year-old Jolayemi arrived in Lagos. Armed with nothing but a relentless drive to break the cycle of poverty, he displayed the "uncommon zeal" that would later define his career. He balanced his early entrepreneurial efforts with education, eventually transitioning from a petty trader to a patent medicine dealer at Idumota. This pivotal shift led to the 1970 opening of Daily-Need Chemist, the "mustard seed" that would eventually germinate into the multi-billion naira indigenous conglomerate known today as the Daily-Need Group.

Beyond the boardroom, the name Oyin Jolayemi has become a permanent fixture in the Nigerian landscape, most notably immortalized by the major thoroughfare in Victoria Island that bears his name. This street, which hosts the headquarters of some of the nation’s largest corporate organizations, serves as a physical testament to a man who rose from an apprentice to an industrial icon. Today, the Daily-Need Group’s diverse portfolio ranging from the household favorite De-Deon’s syrup to various pharmaceutical and personal care brands continues to reflect Otunba Jolayemi’s commitment to quality and his lifelong mission to provide restorative health solutions to families across the continent.

50+
Years of Business Experience
1970
Year Company Founded
3
Subsidiary Companies
Leadership

Managing Director's Message

"

We are driven by the desire to be the best. Being the best does not necessarily mean the biggest — our target is to always put our best foot forward to prove to the world that Nigerians have what it takes to achieve what is seemingly alien to Africa.

Daily Need Group

The establishment of the company was premised on the need to impact positively on the society, through the manufacturing and marketing of essential daily pharmaceutical and household products, required to sustain a healthy and vibrant society. We are therefore propelled by the vision of our founder — to rank among the league of world-class pharmaceutical companies through the production of premium pharmaceutical brands and a manufacturing process that satisfies global best practices.

We have been a major player in the Nigerian economy for over four decades. From a small enterprise in 1970, the Daily-Need Group has grown into a large-scale company ranking among the top pharmaceutical names in Africa. From Penicillin Ointment — our first product in 1970 — we have now extended to over 20 product categories.

The successful completion of our Multi-Billion Naira Factory — designed to NAFDAC, WHO & USFDA cGMP standards — represents a major leap towards the realisation of our dream. We are now positioned for the best manufacturing practices and Quality Standards comparable to anywhere in the world.

Aside from Daily-Need Industries, which essentially manufactures pharmaceutical products, we also have two associated companies: DNI Personal Products Ltd, which makes the Daily-Need Toothpaste and other personal products, and Oyin Industries Ltd, manufacturers of the Suppy Beef & Chicken Seasoning.

We are continually evolving. We lay emphasis on our manpower as our best resource. Our Board and Management consistently put the emotions and wellbeing of our staff and stakeholders as top priority — and we are proud to say that our Management and Staff are wholly Nigerian.

Whatever we have been able to achieve up till now is not in isolation of the Grace that is bestowed upon us as a company that has chosen to stand up for Jesus Christ our Lord and Saviour.

Governance

Corporate Governance

The Daily-Need Group understands that good corporate governance is fundamental to earning the trust of our stakeholders — which is critical to sustaining the organisation's success and preserving shareholder value.

In line with this philosophy, the Board is committed to adopting sound governance practices. To ensure these values are maintained, Daily-Need's directors and management have instituted a framework that includes the production and circulation of a Code of Business Conduct, and measures for its enforcement.

The Daily-Need Group maintains and regularly updates its Code of Business Conduct, which is applicable to all employees and long-term contractors.

Codes & Regulations

Compliance with all applicable legislation, regulations, standards and codes is an essential characteristic of our organisational culture. The Board monitors compliance through management reports, including information on significant interactions with key stakeholders and regulators.

🏛️
Board Oversight
The Board actively monitors compliance and governance across all subsidiaries through regular management reports and stakeholder engagement.
📋
Code of Conduct
A comprehensive Code of Business Conduct applies to all employees and long-term contractors — regularly updated and enforced across the Group.
🔒
Regulatory Compliance
Full compliance with NAFDAC, SON, USFDA cGMP, WHO-GMP, ISO 9001:2015, and all applicable Nigerian legislation.
🤝
Stakeholder Trust
Good governance is the foundation of trust with our distributors, customers, regulators, and the communities we serve across Nigeria.
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Let's Build a Healthier Nigeria Together

Whether you're a distributor, healthcare professional, or potential partner — we'd love to hear from you.

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